In this blog, I share with you my impressions, observations and conclusions regarding the most common deceptions, bad practices and cheap tricks of big Superfoods retailers.

Let's begin with Camu camu powder. In Peru it is very difficult to find such product made of pure pulp that may offer certain health benefits. In my opinion, consumption of capsules or dehydrated powder of this watery fruit containing a kernel, which is the way they process it, is less than 10% beneficial in comparison with the fresh fruit. In rare cases, when the powder has no bitterness, that is when it doesn’t contain dried kernel, its benefit could be more substantial. Quantities of vitamin C are insignificant, since it hardly survives improper dehydration process. In the 21st century, it is a common knowledge that a human body is not capable of absorbing more than 60mg of this vitamin per meal. Its great ORAC's scale antioxidant value is based on extremely high content of vitamin C, up to 3000mg per 100g of the fresh fruit.

One of the most interesting Superfoods Acai berry or Huasai face the similar fate as Camu camu. Its kernel is processed with the pulp by dehydration. Acai fruit kernel is about 85% of the total fruit size. Its kernel is more nutritious than Camu camu's, but is used for different purposes than the pulp, which is superb Superfood and according to ORAC's scale a very strong antioxidant (102,700 points). Acai berry kernel helps with constipation, not such an important benefit. However, it takes 15kg of fresh Acai berry to get only 1kg of dry residual from its pulp and 1kg of Acai fruit is not enough to fill the glass with its pulp by half.

If you don’t live near the Amazon river, are not Oprah Winfrey or Brad Pitt (the biggest Acai promoters) who have its fresh juice flown in directly from Brazil, or can’t afford the costly pure Acai powder or its frozen pulp, then you’d better face the fact that you won’t get a genuine product of this miraculous fruit.

Quinoa, Kaniwa and Amarant make the pantheon of superfoods. The Andean grains have most complete nutritional value of all grains. However, with less than 14% protein content they are not allowed to be labelled as Superfood in the USA, according to the FDA. Compare given quantities with those on domestic products. Otherwise save the money and buy oats, wheat or soy. The problem is that in the EU any retail seller is permitted to put average nutritional values on the package of his product, which are in most cases proven to be too good to be true.

In Europe, it's not easy to find a proper product composed of the finest Andean grains or seeds. The reason for this is very high purchase price of first-class raw materials.

Over the past year, Quinoa, Amaranth and Chia were imported to Europe from Asia and China. Plants from these markets are nutritionally poor and contaminated. Our food stores offer almost exclusively these goods, so the question imposes:

Do we really eat 'Superfoods'?

Pa no asustarles mas,
El Gringo